For PVT — Our Community Means Everything

We improve the quality of life in our communities, both online and off.

For PVT — Our Community Means Everything

We improve the quality of life in our communities, both online and off.

PVT: Serving New Mexico for More Than 100 Years

At Peñasco Valley Telephone Cooperative (PVT), we’re more than an internet provider—we’re part of your community. For more than a century, we’ve been dedicated to bringing cutting-edge technology, exceptional service, and a commitment to our neighbors in Southeastern New Mexico. From our humble switchboard beginnings to being a leader in internet service, our mission remains rooted in improving the quality of life for the people we serve.

Our Commitment to Community

Everything we do at PVT is guided by our purpose, mission, and values. We strive to not only meet but exceed the expectations of our customers, employees, and communities.

Our Purpose: We seek to improve the quality of life in the communities we serve. PVT and its subsidiaries are committed to providing high-quality telecommunications, products and services to our customers with:

  • Honesty and integrity
  • Sound financial stewardship
  • Responsive and caring customer service
  • Skilled, committed, and empowered employees
  • Commitment to the communities we serve

Our Mission: Provide progressive high-quality communication services and valuable career opportunities

Our Core Values:

  • Professionalism: We approach all aspects of our business with honesty, integrity, accountability, dedication, and pride.
  • People First: We are selfless advocates of the company by representing the communities we serve to develop customer loyalty with the best customer experience through high-quality products and timely service and regularly welcoming feedback for continuous improvement.
  • Optimism: We positively view business challenges by proactively and respectfully working together to explore possibilities with a “can do” attitude and a sense of humor.
  • Innovation: We challenge the status quo by courageously evolving through experimentation, resilience, agility, and ongoing learning and remain the industry leader in our community.
  • Collaboration: We work together to attract and retain top talent and promote employee engagement through empowerment, teamwork, developmental opportunities, celebrating successes, and ongoing recognition.

Our dedication to the community includes:

  • Reinvesting in local schools, charities, and events.
  • Sponsoring scholarships and educational programs for local youth.
  • Providing local support through employees who live and work in the communities we serve.

We’re more than a service provider—we’re your neighbors.

Meet Our Executive Team

Jim Meyers is known as a customer-focused professional and visionary leader who is committed to the success of the community and employees he serves. Leveraging his 30+ years of business and telecom achievements as a proud USAF veteran, he thrives in navigating complex challenges to ensure the best possible service. During his career, he has helped build many first-class communications networks along with the finely tuned and highly skilled teams that run them. Along with his many years of leadership experience, Jim has a business degree and MBA from Boise State University.

Jim’s accomplishments come from more than just business savvy: using his excellent communications skills, he teaches and inspires staff with lessons gained across his comprehensive career, resulting in a reputation as a patient, empathetic, and caring guide for diverse teams. Through PVT, Jim continues to advance his personal goals of supporting communities and maintaining satisfied customers. He is regularly recognized as a thought leader, providing crucial guidance to multiple industry boards and through State and Federal advocation. By balancing state-of-the-art technology and strategic alignment with a deeply engaged and collaborative workforce, he enables PVT to remain the area’s best telecommunications provider.

In his free time, he enjoys spending time with family, outdoor recreation, reading, and trying to satisfy his insatiable curiosity. Jim has an affinity for pets and aspires to be as good a person as his dog thinks he is.

Jim Meyers
Jim MeyersChief Executive Officer
EUGENE McCORD
EUGENE McCORDChief Information Officer
Eugene is an accomplished executive with extensive experience in telecom operations, sales and marketing, finance, and system development within cooperatives and Tier 2 & 3 broadband service companies. Over the years, he has established himself as a trusted industry expert in billing systems and BSS/OSS (Business Support Systems/Operational Support Systems), helping broadband providers streamline operations and enhance customer experiences.

Known for his innovative, results-driven leadership, Eugene brings decades of knowledge and insight into rural telecommunications. His dedication to the industry is rooted in his Midwestern farm family values, where cooperatives played a vital role in delivering essential services to the community. He is passionate about leveraging technology to strengthen rural connectivity and improve quality of life for the communities PVT serves.

Eugene’s expertise and commitment to excellence position him as a key leader at PVT, where he drives forward-thinking strategies that ensure seamless, high-quality services to improve the quality of life for the communities we serve.

TRACY MACHADO
TRACY MACHADOChief Financial Officer
With more than 25 years of experience in corporate finance and accounting, Tracy brings expertise from the construction and technology industries to PVT. A skilled leader, Tracy has built successful teams, streamlined processes, and implemented systems that drive growth, profitability and stability, even in challenging and competitive business environments.

Specializing in financial and capital planning, process improvements, risk management, mergers and acquisitions, and internal controls, Tracy combines strategic insight with a commitment to excellence. Tracy holds Bachelor degrees in Finance and Russian and a Master of Science in Accounting from Southern Methodist University.

Tracy values participation in local, state and national organizations seeking to develop and share industry and trade knowledge and best practices. At PVT, Tracy is dedicated to financial stewardship that supports our mission of delivering high-quality communication services to the communities we serve.

MITCH HIBBARD
MITCH HIBBARDChief Operating Officer
Mitch Hibbard is an experienced telecommunications professional with past general manager experience. He is a skillful encourager and team builder that consistently brings people together to collaborate on ideas.

Mitch has public relations skills with leadership and team-building experience, as well as the ability to network on a local, state, and national level. Mitch brings to the team his 25 years in the telecommunication industry. He is a team leader in numerous vital projects at PVT, including the design of PVT’s major Fiber Projects.

He facilitated and led all four USDA ReConnect applications and state applications awarded, which will provide over 80% of our ILEC with 1 Gig Broadband capability. Today, Mitch oversees the implementation of the USDA programs while continuing to lead teams for strategic planning and expansion.

Mitch oversees operations for the entire company, ensuring that every part of PVT runs smoothly and delivers the world-class service our customers expect. Mitch’s dedication ensures that the quality and care customers have come to trust from PVT are reflected in everything we do.

Meet Our Executive Team

Jim Meyers
Jim MeyersChief Executive Officer
Jim Meyers is known as a customer-focused professional and visionary leader who is committed to the success of the community and employees he serves. Leveraging his 30+ years of business and telecom achievements as a proud USAF veteran, he thrives in navigating complex challenges to ensure the best possible service. During his career, he has helped build many first-class communications networks along with the finely tuned and highly skilled teams that run them. Along with his many years of leadership experience, Jim has a business degree and MBA from Boise State University.

Jim’s accomplishments come from more than just business savvy: using his excellent communications skills, he teaches and inspires staff with lessons gained across his comprehensive career, resulting in a reputation as a patient, empathetic, and caring guide for diverse teams. Through PVT, Jim continues to advance his personal goals of supporting communities and maintaining satisfied customers. He is regularly recognized as a thought leader, providing crucial guidance to multiple industry boards and through State and Federal advocation. By balancing state-of-the-art technology and strategic alignment with a deeply engaged and collaborative workforce, he enables PVT to remain the area’s best telecommunications provider.

In his free time, he enjoys spending time with family, outdoor recreation, reading, and trying to satisfy his insatiable curiosity. Jim has an affinity for pets and aspires to be as good a person as his dog thinks he is.

EUGENE McCORD
EUGENE McCORDChief Information Officer
Eugene is an accomplished executive with extensive experience in telecom operations, sales and marketing, finance, and system development within cooperatives and Tier 2 & 3 broadband service companies. Over the years, he has established himself as a trusted industry expert in billing systems and BSS/OSS (Business Support Systems/Operational Support Systems), helping broadband providers streamline operations and enhance customer experiences.

Known for his innovative, results-driven leadership, Eugene brings decades of knowledge and insight into rural telecommunications. His dedication to the industry is rooted in his Midwestern farm family values, where cooperatives played a vital role in delivering essential services to the community. He is passionate about leveraging technology to strengthen rural connectivity and improve quality of life for the communities PVT serves.

Eugene’s expertise and commitment to excellence position him as a key leader at PVT, where he drives forward-thinking strategies that ensure seamless, high-quality services to improve the quality of life for the communities we serve.

TRACY MACHADO
TRACY MACHADOChief Financial Officer
With more than 25 years of experience in corporate finance and accounting, Tracy brings expertise from the construction and technology industries to PVT. A skilled leader, Tracy has built successful teams, streamlined processes, and implemented systems that drive growth, profitability and stability, even in challenging and competitive business environments.

Specializing in financial and capital planning, process improvements, risk management, mergers and acquisitions, and internal controls, Tracy combines strategic insight with a commitment to excellence. Tracy holds Bachelor degrees in Finance and Russian and a Master of Science in Accounting from Southern Methodist University.

Tracy values participation in local, state and national organizations seeking to develop and share industry and trade knowledge and best practices. At PVT, Tracy is dedicated to financial stewardship that supports our mission of delivering high-quality communication services to the communities we serve.

MITCH HIBBARD
MITCH HIBBARDChief Operating Officer
Mitch Hibbard is an experienced telecommunications professional with past general manager experience. He is a skillful encourager and team builder that consistently brings people together to collaborate on ideas.

Mitch has public relations skills with leadership and team-building experience, as well as the ability to network on a local, state, and national level. Mitch brings to the team his 25 years in the telecommunication industry. He is a team leader in numerous vital projects at PVT, including the design of PVT’s major Fiber Projects.

He facilitated and led all four USDA ReConnect applications and state applications awarded, which will provide over 80% of our ILEC with 1 Gig Broadband capability. Today, Mitch oversees the implementation of the USDA programs while continuing to lead teams for strategic planning and expansion.

Mitch oversees operations for the entire company, ensuring that every part of PVT runs smoothly and delivers the world-class service our customers expect. Mitch’s dedication ensures that the quality and care customers have come to trust from PVT are reflected in everything we do.

Meet the PVT Board of Directors

PVT’s Board of Directors is a group of passionate community leaders who share one goal: improving the quality of life in the communities we serve. These are the same neighbors you see at local events, on the ranch, in the fields, or supporting our community. With decades of experience in farming, ranching, education, business, and public service, they bring a wealth of knowledge and a deep connection to the area.

From lifelong ranchers and farmers to retired educators and industry professionals, our board members are as committed to the people in our cooperative as they are to the mission of PVT. They work tirelessly to ensure we deliver the high-quality communication services that keep families, businesses, and neighbors connected while investing in the growth and well-being of our region.

Rooted in local values, our board is driven by a shared belief in making a positive difference for today and for future generations. Their leadership keeps PVT moving forward as both a technology leader and a trusted part of the community we proudly call home.

Dwight Menefee
Dwight Menefee
Board President
Cottonwood Exchange
Marc Kincaid
Marc Kincaid
Board Vice-President
Hope Exchange
Carol Gutierrez
Carol Gutierrez
Board Secretary
Mayhill Exchange
Stetson Elkins
Stetson Elkins
Board Treasurer
Mayhill Exchange
Frank Sisneros
Frank Sisneros
Board Member
Hondo Exchange
Ronald Houghtaling
Ronald HoughtalingBoard Member
Board Member
Lakewood Exchange
Roxann Sallee
Roxann Sallee
Board Member
Cottonwood Exchange
Mike Casabonne
Mike Casabonne
Board Member
Hope Exchange
Mark Marley
Mark Marley
Board Member
Hondo Exchange

Meet the PVT Board of Directors

PVT’s Board of Directors is a group of passionate community leaders who share one goal: improving the quality of life in the communities we serve. These are the same neighbors you see at local events, on the ranch, in the fields, or supporting our community. With decades of experience in farming, ranching, education, business, and public service, they bring a wealth of knowledge and a deep connection to the area.

From lifelong ranchers and farmers to retired educators and industry professionals, our board members are as committed to the people in our cooperative as they are to the mission of PVT. They work tirelessly to ensure we deliver the high-quality communication services that keep families, businesses, and neighbors connected while investing in the growth and well-being of our region.

Rooted in local values, our board is driven by a shared belief in making a positive difference for today and for future generations. Their leadership keeps PVT moving forward as both a technology leader and a trusted part of the community we proudly call home.

Dwight Menefee
Dwight Menefee
Board President
Cottonwood Exchange
Marc Kincaid
Marc Kincaid
Board Vice-President
Hope Exchange
Carol Gutierrez
Carol Gutierrez
Board Secretary
Mayhill Exchange
Stetson Elkins
Stetson Elkins
Board Treasurer
Mayhill Exchange
Frank Sisneros
Frank Sisneros
Board Member
Hondo Exchange
Ronald Houghtaling
Ronald HoughtalingBoard Member
Board Member
Lakewood Exchange
Roxann Sallee
Roxann Sallee
Board Member
Cottonwood Exchange
Mike Casabonne
Mike Casabonne
Board Member
Hope Exchange
Mark Marley
Mark Marley
Board Member
Hondo Exchange

Our History: More Than A Century of Connection and Community

It all started in 1905 with a simple dream—a dream to connect the rural residents of Hope, New Mexico, to the rest of the world. A.W. Board’s Hope telephone system was a humble beginning, with wires strung along ranchers’ fence posts and a switchboard located in the living room of a local family. Back then, “Central” wasn’t just a place to make a call; it was a hub for the community, a lifeline for neighbors, and the backdrop to countless stories of perseverance and togetherness.

That spirit of connection took root, and in 1949, 75 forward-thinking individuals formed the Peñasco Valley Telephone Cooperative to expand access to reliable communication in rural New Mexico. With the help of a Rural Electrification Administration loan, they made their vision a reality by building out telephone service to remote ranches, farms, and communities that larger providers ignored.

The decades that followed saw incredible transformations. From party lines to direct dialing, from wires to fiber-optic cables, and from local calls to global connections, PVT has been at the forefront of technological innovation. But no matter how much we’ve grown, our heart has always stayed the same—rooted in the communities we serve.

Today, PVT is proud to provide state-of-the-art communication services across 4,929 square miles of Southeastern New Mexico. We’ve come a long way from wires on fence posts, but our mission remains unchanged: to improve the quality of life for our neighbors by keeping them connected to what matters most. That same cooperative spirit drives us as we bring high-speed fiber internet to these same areas through programs like USDA ReConnect and other awards that ensure no one in our community gets left behind in the digital age.

As we look to the future, we’re guided by the same cooperative spirit that started it all—a belief that together, we can achieve great things. From our humble beginnings to the advanced technology of today, PVT’s story is one of innovation, resilience, and an unwavering commitment to the people and places we call home. Here’s to the next chapter of connection and community, built with the same dedication that has carried us for over 100 years.

Want to connect with us? Call one of our friendly Customer Experience Representatives at 575-748-1241 or hit the chat button at the bottom of the page!

Our History: More Than A Century of Connection and Community

It all started in 1905 with a simple dream—a dream to connect the rural residents of Hope, New Mexico, to the rest of the world. A.W. Board’s Hope telephone system was a humble beginning, with wires strung along ranchers’ fence posts and a switchboard located in the living room of a local family. Back then, “Central” wasn’t just a place to make a call; it was a hub for the community, a lifeline for neighbors, and the backdrop to countless stories of perseverance and togetherness.

That spirit of connection took root, and in 1949, 75 forward-thinking individuals formed the Peñasco Valley Telephone Cooperative to expand access to reliable communication in rural New Mexico. With the help of a Rural Electrification Administration loan, they made their vision a reality by building out telephone service to remote ranches, farms, and communities that larger providers ignored.

The decades that followed saw incredible transformations. From party lines to direct dialing, from wires to fiber-optic cables, and from local calls to global connections, PVT has been at the forefront of technological innovation. But no matter how much we’ve grown, our heart has always stayed the same—rooted in the communities we serve.

Today, PVT is proud to provide state-of-the-art communication services across 4,929 square miles of Southeastern New Mexico. We’ve come a long way from wires on fence posts, but our mission remains unchanged: to improve the quality of life for our neighbors by keeping them connected to what matters most. That same cooperative spirit drives us as we bring high-speed fiber internet to these same areas through programs like USDA ReConnect and other awards that ensure no one in our community gets left behind in the digital age.

As we look to the future, we’re guided by the same cooperative spirit that started it all—a belief that together, we can achieve great things. From our humble beginnings to the advanced technology of today, PVT’s story is one of innovation, resilience, and an unwavering commitment to the people and places we call home. Here’s to the next chapter of connection and community, built with the same dedication that has carried us for over 100 years.

Want to connect with us?

Call one of our friendly Customer Experience Representatives at 575-748-1241 or hit the chat button at the bottom of the page!